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CaleGroup

CaleGroup is a young, strong and solid investment company, which controls technology, construction and paving businesses in Argentina and the USA.

Service

Branding

Place

Argentina

Year

2020

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Based on this understanding, the project followed a simple and clear visual approach, with the aim of creating an identity that would meet the expectations of the brand's growth and international recognition. The symbol brings the security of a shield added to the design of a funnel, which represents the investment group, and was thought to work widely, with simplicity and applicability.

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